Our Strategy
Monarch Communications is dedicated to providing public and private companies with results-driven strategic media relations designed to help raise that company’s profile among its target audiences (i.e., investors, consumers, the trade).

Unlike other communications firms, Monarch Communications’ president and founder, Jeff Siegel works directly with each client. The person that you initially meet and speak with about your business is the same one who personally works on your account. At Monarch, there’s no need to worry about having your account passed off to an inexperienced, junior employee.

Monarch has produced high-impact results for large corporations (Cantor Fitzgerald, CVS, Gucci), small companies (Tandy Brands Accessories, Genta, Greek101), public firms (Aventis – NYSE: AVE; Brookstone – NASDAQ: BKST; Neurocrine Biosciences - NASDAQ: NBIX) and private businesses (Americana Mortgage Group, Kellner DiLeo Cohen & Co., LinkShare Corp.).

Monarch has successfully worked with a diverse group of companies in the following industries: Financial Services, Retail/Apparel/Consumer Products, Biotechnology and Consumer Healthcare.

Jeff Siegel, Principal
Jeff Siegel has worked as a communications professional for 13 years, writing, editing and securing high-impact media placements in major financial, consumer and trade media outlets. Siegel has worked with top reporters, editors and producers at top-tier media outlets like The Wall Street Journal, The New York Times, Forbes, Fortune, BusinessWeek, The Financial Times, Institutional Investor, USA Today, CNBC, CNNfn, Bloomberg, Dow Jones, Reuters and others.

Siegel has interviewed and advised executives from Fortune 500 companies and emerging growth companies in several different industries. Working with such a large and diverse set of companies has provided Siegel with a unique understanding of several different industries. In addition, the first-hand experience Siegel gained as a reporter and editor - he worked for four years as a financial writer at a leading daily trade publication, writing financial news and features - proved invaluable when he made the switch from journalism to public relations in 1996.

Siegel has worked as a senior-level executive at top-tier public relations agencies including Morgen-Walke Associates (Assistant Vice-President) and Edelman PR (Vice-President, Financial Communications).

At the beginning of 2003, Siegel decided to combine his vast media relations experience and skills with a long-standing desire to be an entrepreneur. The result is Monarch Communications, which provides public and private companies with hands-on media relations, strategic advice, media training, crisis communications, copywriting and editing.